SANDISK, maker of the world’s 2nd greatest-marketing mp3 participant (behind Apple’s iPod) has begun a completely new anti-iPod promotion marketing campaign. You can read about it in detail here:
Here’s the hoopla in a nutshell. SanDisk is said to become porting Rockbox, an open-supply OS for digital audio players (which supports many alternative mp3 equipment), onto its preferred e200 mp3 player. To convey the make any difference to general public consciousness, SanDisk has started off releasing the in advance of-described anti-iPod advertisements in an try and blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary movement. Just one exhibits a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and Yet another is of a man strung up in white iPod cables similar to a marionette, Using the textual content: “Have you come to be an iPuppet?”
Ok, all right. Mp3 Competitiveness is fierce- I get it. SanDisk wishes to Enjoy tough- fine by me. In terms of I’m anxious, open up resource is good things, and there’s without doubt in my intellect that SanDisk 垂れ幕 makes a superb solution. Levels of competition is nice for capitalism and The buyer. I’m not here to tout the technological prowess of 1 geek gadget above A further.
What I'll comment on, nonetheless, is the character of the advertisements them selves. I took 1 evaluate this stuff And that i’ll tell you at this time which i’m not heading to change from iPod to e200. You understand why? Mainly because as an iPod user, I truly feel like I’m staying insulted. Hey, I’m not an advanced dude so I received’t go into The entire nitty-gritty of “Apple helps make you do that-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Computer system plus the damn point is effective. That’s why I utilize it.
For my part, SanDisk’s total “groundbreaking” ad tactic, nonetheless provocative, is in the end misguided. For one thing, SanDisk received’t win me over by insulting me and evaluating me to a monkey, puppet, sheep, or any other form of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is mindless. For much better or for worse, men and women invest in iPods given that they Desire to, not mainly because they’re compelled to. Furthermore, Apple permits its products and solutions to stand on their own benefit and they never ever insult people today for not applying them. Whilst Apple has poked enjoyable at PCs in their own individual World-wide-web and television campaigns, it’s a far cry from SanDisk’s “Will you be an iPuppet?” tactic.
Perhaps I’m an iPod user who’s using this total factor a little far too personally. But In case the e200 and Rockbox are so great, which I’m sure they are, probably SanDisk ought to just tell us why and Allow the people today determine.
For all of SanDisk’s anti-iPod hard work, Apple could conveniently hearth back again and say SanDisk remains to be #2, and 2nd put is the first loser. Even though it’s legitimate, It might be insulting, proper?