SANDISK, maker of the entire world’s 2nd very best-providing mp3 player (powering Apple’s iPod) has commenced a different anti-iPod marketing campaign. You could read about it intimately listed here:
Right here’s the hoopla in a nutshell. SanDisk is claimed being porting Rockbox, an open-source OS for digital songs players (which supports a number of mp3 units), on to its well-liked e200 mp3 participant. To provide the make any difference to public consciousness, SanDisk has started out releasing the right before-stated anti-iPod advertisements within an make an effort to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking motion. A person exhibits a monkey sporting the iPod earbuds with the line “Are you currently an iChimp?”, and One more is of a guy strung up in white iPod cables similar to a marionette, Along with the text: “Have you ever grow to be an iPuppet?”
All right, okay. Mp3 competition is intense- I get it. SanDisk really wants to Perform tough- fine by me. In terms of I’m anxious, open source is nice stuff, and there’s no doubt in my mind that SanDisk would make a great products. Competitors is nice for capitalism and The customer. I’m not listed here to tout the specialized prowess of one geek gadget more than An additional.
What I will touch upon, on the other hand, is the nature with the advertisements themselves. I took a person have a look at these things And that i’ll tell you right now which i’m not likely to change from iPod to e200. You already know why? Due to the fact as an iPod user, I sense like I’m getting insulted. Hey, I’m not a sophisticated guy so I gained’t go into the whole nitty-gritty of “Apple helps make you do this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Laptop as well as damn detail operates. That’s why I use it.
For my part, SanDisk’s entire “revolutionary” advert technique, even so provocative, is in the end misguided. For something, SanDisk gained’t gain me more than by insulting me and comparing me to the monkey, puppet, sheep, or almost every other form of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is 横断幕 not sensible. For improved or for worse, folks get iPods simply because they Would like to, not given that they’re compelled to. Furthermore, Apple will allow its merchandise to face on their own benefit they usually never insult persons for not making use of them. Even though Apple has poked enjoyment at PCs in their own Net and television campaigns, it’s a far cry from SanDisk’s “Have you been an iPuppet?” solution.
Possibly I’m an iPod user who’s getting this complete factor a little bit as well Individually. But if the e200 and Rockbox are so wonderful, which I’m certain They are really, possibly SanDisk ought to just convey to us why and Allow the folks make your mind up.
For all of SanDisk’s anti-iPod energy, Apple could very easily hearth back and say SanDisk remains to be #two, and 2nd location is the main loser. Although it’s real, It might be insulting, appropriate?