SANDISK, maker of the planet’s 2nd most effective-advertising mp3 player (at the rear of Apple’s iPod) has commenced a different anti-iPod promoting marketing campaign. You can examine it intimately right http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/横断幕 here:
Listed here’s the hoopla in the nutshell. SanDisk is alleged to generally be porting Rockbox, an open-supply OS for digital songs players (which supports many different mp3 gadgets), onto its well-liked e200 mp3 player. To carry the make any difference to general public consciousness, SanDisk has started releasing the right before-outlined anti-iPod ads in an attempt to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations produced to resemble posters for an underground innovative movement. 1 shows a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and another is of a man strung up in white iPod cables like a marionette, While using the text: “Have you ever come to be an iPuppet?”
All right, ok. Mp3 Competitors is intense- I get it. SanDisk would like to Engage in tough- high-quality by me. So far as I’m concerned, open up resource is sweet things, and there’s little question in my mind that SanDisk helps make an excellent solution. Competition is good for capitalism and The customer. I’m not in this article to tout the technical prowess of one geek gadget over An additional.
What I will touch upon, having said that, is the character with the ads themselves. I took a person take a look at this stuff and I’ll let you know バナースタンド at this moment which i’m not heading to change from iPod to e200. You realize why? Due to the fact as an iPod user, I really feel like I’m being insulted. Hey, I’m not a sophisticated dude so I gained’t go into The complete nitty-gritty of “Apple can make you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Computer system and the damn issue will work. That’s why I use it.
For my part, SanDisk’s whole “groundbreaking” advertisement solution, having said that provocative, is in the long run misguided. For another thing, SanDisk gained’t win me over by insulting me and comparing me into a monkey, puppet, sheep, or every other form of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is not sensible. For much better or for even worse, people invest in iPods since they WANT TO, not since they’re compelled to. Additionally, Apple permits its merchandise to face by themselves advantage plus they under no circumstances insult people today for not making use of them. While Apple has poked enjoyment at PCs in their own personal Web and TV campaigns, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” technique.
Maybe I’m an iPod user who’s using this entire factor a little also personally. But Should the e200 and Rockbox are so great, which I’m guaranteed They are really, possibly SanDisk should just tell us why and Allow the folks determine.
For all of SanDisk’s anti-iPod effort, Apple could effortlessly hearth again and say SanDisk remains to be #2, and 2nd location is the initial loser. Whether or not it’s true, it would be insulting, proper?