SANDISK, maker of the world’s 2nd best-promoting mp3 participant (powering Apple’s iPod) has began a new anti-iPod promotion marketing campaign. You could examine it in detail in this article:
Right here’s the hoopla in a very nutshell. SanDisk is alleged to become porting Rockbox, an open up-resource OS for digital music gamers (which supports a number of mp3 devices), on to its well known e200 mp3 participant. To convey the issue to community consciousness, SanDisk has started releasing the prior to-mentioned anti-iPod ads within an try and blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations created to resemble posters for an underground revolutionary motion. 1 demonstrates a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and A different is of a man strung up in white iPod cables just like a marionette, With all the textual content: “Have you ever become an iPuppet?”
All right, all right. Mp3 Opposition is fierce- I get it. SanDisk wishes to play tough- wonderful by me. So far as I’m worried, open source is sweet things, and there’s undoubtedly in my head that SanDisk can make a great item. Levels of competition is nice for capitalism and The customer. I’m not below to tout the technological prowess of one geek gadget in excess of another.
What I will touch upon, nevertheless, is the nature of your adverts themselves. I took 1 look at this stuff and I’ll tell you right this moment which i’m not likely to modify from iPod to e200. You understand why? For the reason that as an iPod user, I truly feel like I’m getting insulted. Hey, I’m not a complicated person so I won’t go into The entire nitty-gritty 応援幕 of “Apple would make you try this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my computer along with the damn detail is effective. That’s why I utilize it.
For my part, SanDisk’s total “revolutionary” advert strategy, nevertheless provocative, is in the long run misguided. For something, SanDisk won’t earn me over by insulting me and comparing me to your monkey, puppet, sheep, or any other style of farm animal. Next, SanDisk’s ads also evoke a political edge, which is mindless. For superior or for worse, persons obtain iPods mainly because they Need to, not since they’re pressured to. Moreover, Apple permits its solutions to stand on their own benefit and so they never ever insult people today for not using them. Though Apple has poked exciting at PCs in their particular internet and television strategies, it’s a far cry from SanDisk’s “Are you currently an iPuppet?” tactic.
Perhaps I’m an iPod person who’s getting this total issue slightly way too personally. But In case the e200 and Rockbox are so fantastic, which I’m sure They can be, probably SanDisk need to just convey to us why and let the individuals come to a decision.
For all of SanDisk’s anti-iPod work, Apple could effortlessly hearth again and say SanDisk is still #2, and 2nd position is the initial loser. Regardless of whether it’s real, It could be insulting, suitable?