SANDISK, maker of the earth’s 2nd very best-selling mp3 participant (behind Apple’s iPod) has commenced a new anti-iPod marketing campaign. You are able to examine it in detail here:
Below’s the hoopla in a nutshell. SanDisk is claimed to get porting Rockbox, an open up-source OS for electronic music gamers (which supports numerous mp3 units), onto its common e200 mp3 participant. To provide the make any difference to public consciousness, SanDisk has started releasing the ahead of-described anti-iPod adverts within an attempt to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations built to resemble posters for an underground groundbreaking movement. One displays a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and A further is of a man strung up in white iPod cables like a marionette, While using the text: “Have you grow to be an iPuppet?”
Okay, alright. Mp3 competition is intense- I get it. SanDisk wishes to Enjoy tough- fantastic by me. In terms of I’m worried, open source is good stuff, and there’s http://edition.cnn.com/search/?text=横断幕 without doubt in my thoughts that SanDisk tends to make a fantastic solution. Competition is sweet for capitalism and The customer. I’m not here to tout the technical prowess of 1 geek gadget around A different.
What I will touch upon, on the other hand, is the character of your ads by themselves. I took a single look at this stuff And that i’ll inform you at the moment which i’m not heading to modify from iPod to e200. You know why? Due to the fact as an iPod consumer, I really feel like I’m becoming insulted. Hey, I’m not a sophisticated dude 応援幕 so I won’t go into The full nitty-gritty of “Apple will make you make this happen-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Pc as well as damn factor performs. That’s why I utilize it.
For my part, SanDisk’s total “revolutionary” advertisement technique, having said that provocative, is in the long run misguided. For another thing, SanDisk gained’t acquire me in excess of by insulting me and comparing me to the monkey, puppet, sheep, or some other type of farm animal. Next, SanDisk’s ads also evoke a political edge, which is unnecessary. For much better or for worse, men and women obtain iPods since they Choose to, not mainly because they’re forced to. Moreover, Apple lets its products and solutions to face by themselves benefit and they never ever insult people today for not working with them. While Apple has poked exciting at PCs in their own individual World wide web and television campaigns, it’s a considerably cry from SanDisk’s “Are you presently an iPuppet?” method.
Potentially I’m an iPod person who’s using this complete matter a little also personally. But if the e200 and Rockbox are so fantastic, which I’m guaranteed They may be, maybe SanDisk need to just explain to us why and Permit the people today decide.
For all of SanDisk’s anti-iPod hard work, Apple could quickly fire again and say SanDisk continues to be #two, and 2nd area is the first loser. Whether or not it’s real, It will be insulting, proper?