SANDISK, maker of the globe’s 2nd ideal-advertising mp3 player (behind Apple’s iPod) has started off a completely new anti-iPod marketing marketing campaign. It is possible to examine it intimately listed here:
Right 垂れ幕 here’s the hoopla inside of a nutshell. SanDisk is claimed to be porting Rockbox, an open up-supply OS for electronic music gamers (which supports many alternative mp3 gadgets), on to its common e200 mp3 player. To bring the make a difference to community consciousness, SanDisk has started releasing the prior to-described anti-iPod ads within an try and blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations produced to resemble posters for an underground innovative movement. One particular exhibits a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and A further is of a man strung up in white iPod cables similar to a marionette, Along with the text: “Have you turn out to be an iPuppet?”
All right, ok. Mp3 Competitiveness is intense- I get it. SanDisk really wants to Enjoy rough- fantastic by me. So far as I’m anxious, open source is nice stuff, and there’s undoubtedly in my thoughts that SanDisk can make an excellent solution. Competitors is nice for capitalism and The customer. I’m not listed here to tout the complex prowess of 1 geek gadget around A different.
What I will comment on, on the other hand, is the nature of the ads them selves. I took a single evaluate these items and I’ll show you right this moment that I’m not likely to change from iPod to e200. You recognize why? Due to the fact as an iPod person, I really feel like I’m getting insulted. Hey, I’m not a sophisticated man so I won’t go into The complete nitty-gritty of “Apple makes you try this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Pc and the damn detail will work. That’s why I utilize it.
In my opinion, SanDisk’s complete “groundbreaking” advertisement solution, however provocative, is eventually misguided. For another thing, SanDisk gained’t earn me above by insulting me and evaluating me to the monkey, puppet, sheep, or another style of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is mindless. For far better or for worse, folks get iPods given that they Need to, not because they’re forced to. Also, Apple enables its products to face on their own merit and they never ever insult people for not making use of them. Whilst Apple has poked enjoyable at PCs in their own personal internet and TV campaigns, it’s a considerably cry from SanDisk’s “Will you be an iPuppet?” solution.
Most likely I’m an iPod person who’s taking this full point a bit too Individually. But In case the e200 and Rockbox are so excellent, which I’m confident These are, maybe SanDisk must just notify us why and let the folks come to a decision.
For all of SanDisk’s anti-iPod effort and hard work, Apple could effortlessly fire back again and say SanDisk is still #two, and 2nd spot is the first loser. Regardless of whether it’s correct, It might be insulting, ideal?
