SANDISK, maker of the earth’s 2nd very best-selling mp3 participant (at the rear of Apple’s iPod) has started out a different anti-iPod promotion campaign. You could read about it in detail listed here:
Listed here’s the hoopla in a very nutshell. SanDisk is said for being porting Rockbox, an open up-resource OS for electronic music players (which supports many alternative mp3 devices), on to its common e200 mp3 participant. To bring the issue to general public consciousness, SanDisk has began releasing the in advance of-outlined anti-iPod adverts within an attempt to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations built to resemble posters for an underground groundbreaking motion. 1 displays a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and An additional is of a guy strung up in white iPod cables just like a marionette, Along with the text: “Have you ever come to be an iPuppet?”
All right, ok. Mp3 Competitors is fierce- I get it. SanDisk desires to Participate in rough- good by me. 垂れ幕 In terms of I’m involved, open up supply is sweet stuff, and there’s little doubt in my brain that SanDisk would make a superb merchandise. Levels of competition is sweet for capitalism and the consumer. I’m not below to tout the complex prowess of 1 geek gadget around another.
What I will touch upon, however, is the nature from the advertisements themselves. I took a person take a look at this stuff and I’ll show you right this moment which i’m not heading to modify from iPod to e200. You realize why? Mainly because as an iPod user, I truly feel like I’m being insulted. Hey, I’m not a sophisticated person so I won’t go into The full nitty-gritty of “Apple would make you do this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer as well as the damn matter operates. That’s why I utilize it.
For my part, SanDisk’s total “groundbreaking” ad method, however provocative, is eventually misguided. For something, SanDisk won’t gain me above by insulting me and evaluating me to a monkey, puppet, sheep, or every other type of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is mindless. For greater or for even worse, men and women purchase iPods because they Wish to, not since they’re compelled to. Additionally, Apple allows its products to stand on their own benefit and so they under no circumstances insult persons for not applying them. Though Apple has poked fun at PCs in their own personal internet and television strategies, it’s a considerably cry from SanDisk’s “Do you think you're an iPuppet?” strategy.
Maybe I’m an iPod consumer who’s using this total matter just a little also personally. But In case the e200 and Rockbox are so fantastic, which I’m confident They can be, perhaps SanDisk should really just explain to us why and Allow the folks make a decision.
For all of SanDisk’s anti-iPod hard work, Apple could very easily fireplace back again and say SanDisk is still #two, and 2nd spot is the primary loser. Even though it’s correct, It might be insulting, ideal?