SANDISK, maker of the earth’s 2nd finest-marketing mp3 participant (guiding Apple’s iPod) has begun a new anti-iPod marketing campaign. You can examine it in detail listed here:
Below’s the hoopla inside of a nutshell. SanDisk is alleged being porting Rockbox, an open up-resource OS for electronic tunes gamers (which supports numerous mp3 devices), on to its preferred e200 mp3 player. To carry the subject to general public consciousness, SanDisk has begun releasing the in advance of-stated anti-iPod advertisements 応援幕 within an try to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations manufactured to resemble posters for an underground revolutionary movement. 1 reveals a monkey sporting the iPod earbuds with the line “Will you be an iChimp?”, and another is of a guy strung up in white iPod cables just like a marionette, with the text: “Have you grow to be an iPuppet?”
Ok, ok. Mp3 Opposition is fierce- I get it. SanDisk hopes to Engage in rough- high-quality by me. So far as I’m involved, open up source is good stuff, and there’s without a doubt in my mind that SanDisk would make a superb products. Competitiveness is good for capitalism and The customer. I’m not below to tout the specialized prowess of 1 geek gadget more than Yet another.
What I'll comment on, having said that, is the nature from the advertisements by themselves. I took one look at these things And that i’ll let you know right this moment that I’m not likely to change from iPod to e200. You understand why? Due to the fact being an iPod consumer, I come to feel like I’m getting insulted. Hey, I’m not a sophisticated dude so I gained’t go into The full nitty-gritty of “Apple would make you do this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my computer as well as damn thing will work. That’s why I use it.
In my view, SanDisk’s complete “groundbreaking” ad strategy, even so provocative, is eventually misguided. For one thing, SanDisk gained’t win me about by insulting me and comparing me to some monkey, puppet, sheep, or some other sort of farm animal. Next, SanDisk’s ads also evoke a political edge, which is mindless. For much better or for even worse, people today acquire iPods because they Wish to, not mainly because they’re pressured to. On top of that, Apple permits its products and solutions to stand on their own advantage plus they never ever insult folks for not making use of them. Although Apple has poked enjoyable at PCs in their very own internet and television campaigns, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” solution.
Maybe I’m an iPod consumer who’s using this total point a little bit too Individually. But Should the e200 and Rockbox are so great, which I’m certain They may be, perhaps SanDisk ought to just notify us why and Enable the individuals determine.
For all of SanDisk’s anti-iPod hard work, Apple could conveniently fire again and say SanDisk remains to be #2, and 2nd location is the 1st loser. Regardless of whether it’s real, it would be insulting, ideal?